Fill The Seats
Stop playing to half-empty rooms.

Fill
the room.

Give us your show date and we'll build the day-by-day plan that sells the night out — every caption written for your act, your venue, your city, your date. No promoter. No agency. No guesswork.

Build my plan — $25

One flat price per show · about the price of two tickets · works on any device

Real, not generic

Every post knows your show

The other guys hand you example copy to rewrite yourself. We fill in the blanks — your act, venue, city and date dropped into all 2130 posts, each a different move, ready to copy and paste.

The template

It's official. 🎶 {artist} — live at {venue}, {city}. {date}. Save the date, tell a friend, and get ready. This one's going to be special.

Your version — ready to post

It's official. 🎶 The Midnight Keys — live at The Jazz Café, Manchester. Sat, 15 Nov. Save the date, tell a friend, and get ready. This one's going to be special. #livemusic #Manchester

Why it beats a PDF playbook

A plan that works the room for you

✍️

Captions written for you

Not 'example copy' to rewrite — your act, venue, city and date filled into every post, ready to copy and paste.

📊

Progress that packs the room

Tick off each post and watch the capacity meter fill. It syncs across your devices — not stuck on one phone's browser.

📅

Straight into your calendar

Export the whole plan as reminders — each post on the right day with its caption and do-it note attached.

🎚️

Four runways, one sprint

21, 30, 60 or 90 days. Longer plans start earlier and sparser, then all converge into the same intensive final week.

The converging campaign

Cool to hot, teaser to showtime

Longer plans start earlier and sparser, then every plan converges into the same intensive final sprint. Five phases, furthest out to show night.

Tease
~3 months out · weekly
Plant anticipation. No details yet — just intrigue, a story, and a reason to follow.
Announce
~2 months out · weekly
The reveal and the on-sale. Announce it big, open the doors, tell the full story.
Plant
3–2 weeks out
Get rooted. Build real awareness — the room, the band, the reasons to come.
Grow
2 weeks → 1 week · daily
Build momentum. Video, questions, collaborators and real reactions do the work.
Harvest
final week · daily
Close the sale. Urgency, logistics, last call — then showtime.
What acts say

Rooms filled. Rhythm found.

Sample layout — real quotes from the TAD roster go here before launch.

Sold out for the first time in three years. But the bigger win is we finally look like a band that has its act together online.

Sample · swap for a real TAD act

No more decision fatigue. Open the day, follow the brief, post. Our follower count is actually moving now.

Sample · swap for a real TAD act

First time I've had a proper plan instead of panicking the week of the gig. A rhythm we can repeat for every show.

Sample · swap for a real TAD act
Pick your runway

One price. One show. Sold out.

Every runway is the same $25 — pick the one that fits when your show lands, not your budget. Longer runway, more posts, no extra charge.

21-day
$25 / show
21 posts
Club & local shows announced close in.
Choose 21-day
30-day
$25 / show
22 posts
Theatre & mid-size rooms.
Choose 30-day
90-day
$25 / show
30 posts
Tours, arenas, on-sale-driven headline shows.
Choose 90-day

Gigging every month? Subscriptions from $19.99/mo — a fresh campaign for every show.

Not for you? Full refund.

Email us within 7 days of buying and we'll refund you in full. No questions asked.

Why we built this

From people who fill rooms for a living

TAD
Built by artist managers, not marketers

We kept seeing the same thing: genuinely good acts playing to half-empty rooms — not because the music wasn't there, but because between the day job, the rehearsals and real life, there's no time left to sit down and plan the promo properly. So it happens last minute, or not at all.

Fill The Seats is the plan that makes promoting a show possible even when you're doing everything else at once. Not theory — the actual system, built around your show date, ready to run. (Terry — make this your voice before launch.)

Good to know

Questions, answered

Does it post to my socials for me?

No — and that's on purpose. You keep full control of your accounts. We hand you exactly what to post, when, and the caption to use. You paste and post (or schedule it in your own tool).

Do I need to be good at social media?

Not at all. Each post tells you what to do and hands you a finished caption with your show details already in it. Tweak the wording to sound like you, then post. The system does the thinking.

How do I get back to my plan?

Your plan lives at its own private link, and we email it to you. Open it on any device — your progress follows you, because it's saved to your plan, not to one browser.

Can I use it for more than one show?

Each single plan covers one show. If you gig regularly, a monthly subscription lets you spin up a fresh campaign for every show (3 or 12 a month) — see the pricing page.

What's the difference between the runways?

How much time you have before the show. A 21-day sprint is announcement-to-showtime for a club night booked close in. A 90-day plan opens with weekly teasers months out. All four end with the same intensive final-week push.

What if it's not for me?

Email us within 7 days and we'll refund you in full. No questions asked.

The show is booked.

Now fill
the room.

You've done the hard part. We'll give you the plan for the rest.

Build my plan — $25